вЂњIf some brainiac at Deutsche Telekom had invented the color, their possessiveness would make sense,вЂќ Daniel Schreiber, CEO and co-founder of Lemonade, said in a statement. Although the ruling only applies in Germany, Lemonade says it fears the decision will set a precedent and expand to other jurisdictions such as the U.S.

But Lemonade was told by German courts that it must cease using its color after launching its services in that country, which is also home to T-Mobile owner Deutsche Telekom. The company uses a similar color to magenta - it says it's 'pink' - in its marketing materials and its website. New York-based Lemonade is a 3-year-old company that lives completely online and mostly focuses on homeowners and renterвЂ™s insurance. A German court has informed a startup insurance company out of New York called Lemonade that it must cease to use the shade of pink it's been using in it's branding for three years. And with those trademarks, Telekom rather enjoys threatening other businesses that dare to use anything that remotely looks like magenta in their trade dress, whether the color in question is actually magenta or not, and regardless of whether the other company is even a competitor or not.ДЄnd Telekom is still at it to the present. See, Telekom has trademark rights in several countries for a very specific shade of magenta. But you would be wrong about that and you'd be wrong entirely because of T-Mobile and its parent company Deutsche Telekom. You might think that throwing a word like ' magenta' into the Techdirt search engine wouldn't get you any results.

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